I'm sitting in the Apple Store at the premier mall in Toronto. It's iPhone 5s launch day and the Apple store is just a mad house. There's people of all walks of life coming in and out of the store not only to buy the 5s. There are people coming in to try out the iPhones, iPads, iPad Minis on display. Then you look at the other stores in the mall and they are either empty or they have a few people walking around. Now granted not all retail stores have items that are sexy enough to draw crowds but inside a premium mall theses are stores that have a following. The thing that is so amazing is that this is not a once in a while thing, it wasn't solely because of the iPhone 5s launch day. If you go to Apple stores any day of the week most stores will have crowds going in and out, looking, buying, perusing. So it just makes me wonder what is it that Apple gets that other retailers don't? Is it the experience? I know I have never had a better experience than what I've had at the Apple store from other retail stores. Perhaps it's just my love of tech that makes me see it this way. Anyone else agree? disagree? thoughts?