Oh, this is gonna be fun!
Human nature. I get something I like. Someone says : "Hey that's crap, look what I got here, I can do this and that and you don't". I get pissed. I reunite with people who bought the same device I have, and there I feel safe to wage a war against users of the other device. We hate to see somebody else having something we don't and enjoy himself.
French thinker Ren? Girard argued that the fundation of society lays in archaic rituals of sacrifice. His theory relies on the idea that desire is not autonomous : it always imitates the desire of another person for an object, "mimetic desire". Thus a rivalry is created, that culminates quickly while the original object of mimetic desire is replaced by the generalized mimetism of antagonism itself - as every single soul of the tribe starts feuds of his own. With such a murderous tension hanging over, a single individual exhibiting the most frivolous difference from the rest of the tribe would suffice to trigger retaliation. The "marginal" would become the designed object of general antogonism, and the "scapegoat mechanism" would set itself into place. The sacrifice would release the tension, reunite the tribe, and thus society would evolve towards a new state, where the same pattern would begin again. What am I talking about? Read this post from the beginning : "pissy Apple users", "militant Android users", reuniting upon the sacrifice of BB users. I'm not judging anyone, I'm just about the same. But stop and take a look at the archaic being inside all of us, with advanced technology at hand. Stanley Kubrick's most spectacular ellipsis of all times, anyone?
There's that new guy where I work... electronics store sporting "Some Canadian Carrier" kiosque and selling smartphones on contract. He's all about Android, that guy. Went on and on for a month about the (then) upcoming Samsung SIII. Finally got it. The point is not that he's not thrilled with it. The point is the first week he took to "master" the device. Hilarious. Guy's been playing with Android for the past five years, and he was at a total lost regarding some functions. Hell, "Some Canadian Carrier" even offered a webinar highlighting and explaining the main features, and three different e-trainings, and some article with "easy steps" on how to introduce the SIII to a potential customer. Thing is, I outdid him in the three tests we had to take, both in time and score, and I don't even care about the device. Put it to his face. Never gonna let him forget that, for all his bragging beforehand, and it's all the more easy when every day I can see him fidgeting with it, not knowing how to fully optimize all those rocking features for his personal use... I'm not saying this is the case of any Android user, but there's some truth in that story, on certain levels.
And then there's my friend... always had a BB, always was all about PC, always hated Apple. Not the angry or militant type though, just confident in his choices... and hating Apple. Spent the day with him a couple of months ago. He had just bought the New iPad... So it was with some perverse pleasure that I said : "Well I thought you would go for a BB on this one, I heard they were going to open their market and everything...". And he answered straight : "They didn't open sweet f*** all. iPad rulz!" Still as confident, but now loving Apple.
Personnally, I don't really care what device the others are using, though I love to chat with other iPhone owners. I never had a BB, nor an Android, and I won't judge. But there's that ape inside of me that roars and inflates his chest when I see some non-Apple user's demise. I'm none the better than anyone else. Human nature...