I set up my new iPhone over the air. Why can't I sync to iTunes w/o erasing my setup?

I

iMore Question

Years ago, Apple made it possible to set up new iOS devices without having to use a computer. I did this with my new iPhone 6s Plus.

Now, I'd like to sync with iTunes to add media and other content, but when I connect the phone to my 2015 13" MacBook Pro, iTunes offers only 2 choices; to set up as a new device, or restore from back up.

I don't want to undo the setup work already done. Is there another option?

Thanks!
 

Just_Me_D

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In this instance, if you select to set up as new, iTunes is not going to erase your device.