To be honest, first trigger was from Apple's prestige with their expensive products, I bought ipod nano 1st generation. With just ipod it didn't earned much for my "must have" device.
After that, I was gifted ipod nano new generation (which is bad in my opinion, never used it and the battery just died, never try to repair it)
then bought I blackberry, used for many years (great product back then), then switch to android because of the various app
Triggered with many disappointment with the laggy performance android product, i bought the expensive iphone 5 (at least for me), very satisfied for 2 years (still used as my second phone now, it's been 5 or more year - i think, never count).
Starting From this point, apple product really earned my "must have" product (if i can afford :v)
I bought macbook air (with bloodly spent) and no disappointment as well (can't used mid class laptop anymore).
Then the huge screen phone trend came, distracted with the "magic", I bought some android big screen phone and android tab (lastly samsung note 5, which have a very bad battery performance).
Finally, i sell my android tab, bought ipad air 1st generation, sold the note 5, bought iphone 6s +
I have to be honest, I'm kinda apple fans. I'm not openly admit that. I always said I'm open minded to all kind of current os or phone, but the truth is, i more into apple product, meanwhile, apart from good quality and performance, iphone or mac is not the best "featured equipped" devices), but still I love to use apple (and would have bought all their new product if I can afford that - too bad I don't LOL)
Funny I clearly know their products are expensive and not the most "advance feature" , but I still love them
Luckily I'm not that kinda person who love to bash other os blindly :v
But one thing for sure, although apple product has kinda late coming feature/ability, this company surely still hold the trend setter position in current market - thx for all apple die hard fans, apple prestige and marketing influences, and of course matured tech implementation for all their products