I never saw apple as innovators, I see them as synergiesers of simplicity. There is no technology they outright invent, they do however , do a great job of seeing existing market ideas and them executing them into a simplistic package.
The phablet market did they create it, nope they'll be late to the game, but will do something to make a large screen phone convenient to the masses. They weren't the first to integrate a phone with MP3 player or software to cell and download music, but they did it better than anyone else in terms of one stop single solution that was simplistic.
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