It says X and it just sounds so much cooler. I find myself having to push out the word ten when I see an X also.
I called a non-corporate T-Mobile store the other day and they asked if I was interested in the iPhone ecks (X). I told her no, but I was interested to know if they have cases for the 10. She didn't know it was supposed to be called the 10 not ecks.
I call it iPhone “Ten” because that’s what it’s supposed to be called (whether or not I agree with Apple’s bizarre naming scheme this year) but it’s crazy how many people refer to it as iPhone “Ex” including tech journalists and podcasters.
I had the same experience with a Verizon tech support specialist trying to work through an activation issue. I corrected her and she told me that everyone around her office had been referring to it as iPhone “Ex” for weeks. She had no idea!