1. Just_Me_D's Avatar
    I’ve been moderating the iMore forums a long time, and like my fellow mods, we can spot trends and behaviors long before they are detected by anyone else. With that in mind, someone is going to complain about this at some point so read the below information from Apple so that you won’t freak out when it happens to your iPhone X.

    If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED "burn-in."
    Source: https://support.apple.com/en-us/HT208191

    The clock has started.........please share your thoughts below. Thank you.
    Last edited by Just_Me_D; 11-04-2017 at 08:07 AM.
    11-04-2017 07:49 AM
  2. nikkisharif's Avatar
    I saw this a few weeks ago & I’m waiting for someone to complain about it. As for myself, things like this don’t bother me. It’s a minuscule issue that I may not even see. There’s other things in my life that deserve my attention & this just isn’t one of them. #FirstWorldProblems
    11-04-2017 07:56 AM
  3. eyecrispy's Avatar
    Saw that as well and some won’t be happy but like you said, there will be folks who aren’t happy with devices. Thanks for sharing.
    Just_Me_D likes this.
    11-04-2017 08:04 AM
  4. Just_Me_D's Avatar
    I saw this a few weeks ago & I’m waiting for someone to complain about it. As for myself, things like this don’t bother me. It’s a minuscule issue that I may not even see. There’s other things in my life that deserve my attention & this just isn’t one of them. #FirstWorldProblems
    I’m with you, but you know some people are going to lose their minds and swear the phone is defective when it happens....
    ladyc0524 and nikkisharif like this.
    11-04-2017 08:06 AM
  5. Just_Me_D's Avatar
    Saw that as well and some won’t be happy but like you said, there will be folks who aren’t happy with devices. Thanks for sharing.
    You’re very welcome....
    11-04-2017 08:08 AM
  6. bakron1's Avatar
    I also seen that and does not bother me in the least, so far this is the best iPhone yet and I have had them all since the first one was introduced way back when. I think the X is going to sell like hotcakes.
    Just_Me_D likes this.
    11-04-2017 08:28 AM
  7. Just_Me_D's Avatar
    I also seen that and does not bother me in the least, so far this is the best iPhone yet and I have had them all since the first one was introduced way back when. I think the X is going to sell like hotcakes.
    It’s already selling like hot cakes....
    11-04-2017 08:31 AM
  8. Rob Phillips's Avatar
    Apple isn’t nearly the first to put an OLED in a smartphone but I’m willing to bet they’re going to be the best. If burn-in and image retention were truly going to be a problem I feel like Apple wouldn’t have put an OLED display on iPhone X. I could be wrong but Apple obviously didn’t design this phone in hast.
    11-04-2017 11:28 AM
  9. Just_Me_D's Avatar
    Apple isn’t nearly the first to put an OLED in a smartphone but I’m willing to bet they’re going to be the best. If burn-in and image retention were truly going to be a problem I feel like Apple wouldn’t have put an OLED display on iPhone X. I could be wrong but Apple obviously didn’t design this phone in hast.
    Well stated, sir.........and I am in agreement. Having said that, you and I both know someone is gonna cry foul about the burn-in at some point after they’ve disregarded the screen saving tips.
    aximtreo likes this.
    11-04-2017 11:32 AM
  10. Rob Phillips's Avatar
    Well stated, sir.........and I am in agreement. Having said that, you and I both know someone is gonna cry foul about the burn-in at some point.
    There’s always at least one in every group. All I know is that the iPhone X I’m using to type this post is an absolutely beautiful piece of hardware and the display is nothing short of STUNNING.
    11-04-2017 11:35 AM
  11. Just_Me_D's Avatar
    There’s always at least one in every group. All I know is that the iPhone X I’m using to type this post is an absolutely beautiful piece of hardware and the display is nothing short of STUNNING.
    It is a beautiful device. No doubt about it, sir.
    11-04-2017 11:36 AM
  12. ItnStln's Avatar
    As long as it's covered by AC+ I'm fine! Does anyone know if it is or isn't?
    Just_Me_D likes this.
    11-04-2017 12:06 PM
  13. Retinella's Avatar
    The off-axis discoloration is a minor issue, more minor than the Google Pixel 2 XL, which is just awful.

    It would be nice if display makers (*cough*Samsung*cough*) could figure out a quad HD display that doesn't have image persistence and pixel death after a couple of years.
    kam2958 and Just_Me_D like this.
    11-04-2017 12:23 PM
  14. metllicamilitia's Avatar
    What!? OLED isn’t LCD! Oh no!!! Ha ha, I agree though, people will complain. Thanks for sharing it, now we have a place to link when people inevitably complain about it.
    nikkisharif and Just_Me_D like this.
    11-04-2017 01:34 PM
  15. Dukins's Avatar
    Good useful information shared. I'm surprised there isn't a complaint thread already.
    nikkisharif and Just_Me_D like this.
    11-04-2017 01:37 PM
  16. aximtreo's Avatar
    As long as it's covered by AC+ I'm fine! Does anyone know if it is or isn't?

    If you buy outright, it is not covered and has to be purchased. If you are in the Carrier program most include the cost of Apple Care in the monthly payment. I'm sure others will give more details but this is the way I understand it.
    Just_Me_D likes this.
    11-04-2017 01:55 PM
  17. Quis89's Avatar
    This does make you wonder what Apple meant when they stood on the stage and told us this is the first OLED screen worthy of putting in an iPhone. And I recall an article from Rene explaining why the screen in the X won’t suffer issues such as burn in like other oled screens.

    So my issue wouldn’t be the potential for burn in or the angle issues. My problem is how Apple marketed and sold the phone only to release a disclaimer once the phone was in the wild. It’s a little disingenuous in my opinion.
    11-04-2017 02:02 PM
  18. Just_Me_D's Avatar
    What!? OLED isn’t LCD! Oh no!!! Ha ha, I agree though, people will complain. Thanks for sharing it, now we have a place to link when people inevitably complain about it.
    That’s why I posted it, sir...
    11-04-2017 02:35 PM
  19. Just_Me_D's Avatar
    Good useful information shared. I'm surprised there isn't a complaint thread already.
    Thank you, and I suspect there will be a thread in a few months.
    11-04-2017 02:40 PM
  20. nikkisharif's Avatar
    I’m with you, but you know some people are going to lose their minds and swear the phone is defective when it happens....
    I’m just waiting on the lawsuits🤣

    Apple isn’t nearly the first to put an OLED in a smartphone but I’m willing to bet they’re going to be the best. If burn-in and image retention were truly going to be a problem I feel like Apple wouldn’t have put an OLED display on iPhone X. I could be wrong but Apple obviously didn’t design this phone in hast.
    Totally agree!!!

    Good useful information shared. I'm surprised there isn't a complaint thread already.
    Oh give it time..there definitely will be complaints around here lol

    So my issue wouldn’t be the potential for burn in or the angle issues. My problem is how Apple marketed and sold the phone only to release a disclaimer once the phone was in the wild. It’s a little disingenuous in my opinion.
    The disclosure was there when Apple announced the X. People just don’t tend to pay attention to things like that.
    11-04-2017 02:49 PM
  21. evorc's Avatar
    We finally get OLED and people complain about known disadvantages of the technology lol.
    nikkisharif likes this.
    11-04-2017 02:50 PM
  22. Quis89's Avatar
    I’m just waiting on the lawsuits



    Totally agree!!!



    Oh give it time..there definitely will be complaints around here lol



    The disclosure was there when Apple announced the X. People just don’t tend to pay attention to things like that.
    Apple literally stood on stage and said OLED screens have traditionally come with trade offs but this is the first screen worthy of an iPhone. I don’t recall any disclosures offered on that stage that day. If we look at this from the standpoint of the average consumer, it feels a little shifty. We, the forum and tech blog crowd, are a minority. My parents know nothing of oled screen problems. I just think Apple could have marketed things differently rather than attempting to make it seem like they did things differently. Our screens can suffer the same fate as any other oled out there.
    11-04-2017 02:53 PM
  23. Quis89's Avatar
    All that said, I’m loving my X. And I bought AppleCare+ so I’m not really worried about any of this lol.
    Rob Phillips likes this.
    11-04-2017 02:55 PM
  24. nikkisharif's Avatar
    We finally get OLED and people complain about known disadvantages of the technology lol.
    I totally expected it

    Apple literally stood on stage and said OLED screens have traditionally come with trade offs but this is the first screen worthy of an iPhone. I don’t recall any disclosures offered on that stage that day. If we look at this from the standpoint of the average consumer, it feels a little shifty. We, the forum and tech blog crowd, are a minority. My parents know nothing of oled screen problems. I just think Apple could have marketed things differently rather than attempting to make it seem like they did things differently. Our screens can suffer the same fate as any other oled out there.
    I understand that, but you also have to understand the average consumer doesn’t watch those Keynotes either. This is not a new issue. People need to get over or just don’t get a device with OLED🤷🏾*♀️
    Just_Me_D likes this.
    11-04-2017 02:56 PM
  25. Quis89's Avatar
    I totally expected it



    I understand that, but you also have to understand the average consumer doesn’t watch those Keynotes either. This is not a new issue. People need to get over or just don’t get a device with OLED*♀️
    Yea I guess. All I know is when you’re at almost $1400 for a phone after insurance, Apple at least better not give grief to customers if this becomes an issue lol. The customers who just see a pretty new iPhone on tv and have no idea what an oled screen is deserve better. I believe that to be true for all the manufacturers. Not just Apple.
    11-04-2017 03:14 PM
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