1. o4liberty's Avatar
    Well known issue but something seems different with the X. I have several other devices with the same screen technology and they all look better than what apple did on the X. Maybe it's just the way apple set it up.
    11-04-2017 02:51 PM
  2. nikkisharif's Avatar
    Yea I guess. All I know is when you’re at almost $1400 for a phone after insurance, Apple at least better not give grief to customers if this becomes an issue lol. The customers who just see a pretty new iPhone on tv and have no idea what an oled screen is deserve better. I believe that to be true for all the manufacturers. Not just Apple.
    I understand that, as well, but consumers need to take responsibility for their actions. Research is key!
    11-04-2017 02:55 PM
  3. Rob Phillips's Avatar
    Well known issue but something seems different with the X. I have several other devices with the same screen technology and they all look better than what apple did on the X. Maybe it's just the way apple set it up.
    They didn’t oversaturate the display the way most (all) other manufacturers do.
    nikkisharif likes this.
    11-04-2017 03:02 PM
  4. kataran's Avatar
    The reason I don’t like Plasma TVs too
    11-04-2017 03:08 PM
  5. Quis89's Avatar
    I understand that, as well, but consumers need to take responsibility for their actions. Research is key!
    I’ve spent a while as a buffer between people and technology. That is so much easier said than done. A lot easier for us more technically inclined folks than the 75 year old grandma who sees a pretty screen and wants to FaceTime her kids. People are all different is all I’m saying. Simply saying “too bad folks you should have researched” is to ignore the millions of people who this tech stuff is new to.

    Oh wells though. I’m sure all will be fine and this will be a nonissue. Hopefully this communication reaches the people it’s designated for. I don’t imagine that crowd is us.
    11-04-2017 03:41 PM
  6. EagleFox007's Avatar
    Just lower your brightness or turn on auto-brightness and turn on True Tone. That should take care of it.
    11-04-2017 03:46 PM
  7. TripleOne's Avatar
    Thank you for sharing.
    It doesn’t bother me at all.
    I love OLED.
    nikkisharif likes this.
    11-04-2017 04:09 PM
  8. ItnStln's Avatar
    If you buy outright, it is not covered and has to be purchased. If you are in the Carrier program most include the cost of Apple Care in the monthly payment. I'm sure others will give more details but this is the way I understand it.
    I purchased through at&t but will purchase AppleCare+ in the next week or so.
    11-04-2017 04:31 PM
  9. Sugrat's Avatar
    I wonder if they will introduce dark mode to the X to help some with burn in?
    11-04-2017 04:43 PM
  10. anon(5630457)'s Avatar
    Lucky for me that Best Buy allows customers to purchase AppleCare+ with monthly payments instead of having to buy it all outright.

    I've owned several Android phones with OLED displays over the years and I never suffered any burn-in, as far as I know. Just don't use your screen with 100% brightness all the time and you should be fine.
    robertk328 likes this.
    11-04-2017 05:29 PM
  11. falconeight's Avatar
    display gate anyone?
    11-04-2017 05:46 PM
  12. Just_Me_D's Avatar
    Yea I guess. All I know is when you’re at almost $1400 for a phone after insurance, Apple at least better not give grief to customers if this becomes an issue lol. The customers who just see a pretty new iPhone on tv and have no idea what an oled screen is deserve better. I believe that to be true for all the manufacturers. Not just Apple.
    No, it’s not the responsibility of the seller to protect the buyer from his or her own ignorance. You’re either a “responsible” buyer or not.
    nikkisharif likes this.
    11-04-2017 05:53 PM
  13. TripleOne's Avatar
    display gate anyone?
    Nope!
    11-04-2017 06:03 PM
  14. Quis89's Avatar
    No, it’s not the responsibility of the seller to protect the buyer from his or her own ignorance. You’re either a “responsible” buyer or not.
    Note the “$1400 after insurance” part of my comment. If my screen suffers burn in...you can bet your tail I’m at Apple the next day expecting something to be done. No level of responsibility will excuse them from that if it happens within the next two years of ownership.

    And the longer we excuse the sellers and fault the buyers while manipulative sales tactics take place the worse off the consumers will be. That’s not good for anyone.

    Not saying Apple is manipulative. Just that I don’t agree with the “blame the buyer” mentality. There should be a reasonable expectation placed upon those selling a product.
    aximtreo and ScottsoNJ like this.
    11-04-2017 06:42 PM
  15. flyinion's Avatar
    I was surprised at the color shift. I thought I had read a couple years ago on some home theater forums that OLED was going to be the replacement for plasma since it didn't have viewing angle issues. Apparently that's just in relation to the black levels and contrast but it does have color shift like LCD's though not as bad. Totally unrelated to the iPhone's OLED but having just read that I guess I'll be looking at a projector down the road instead of a 4K OLED lol.
    11-04-2017 07:53 PM
  16. Alex Rodriguez Jr.'s Avatar
    How does the OLED screen impact things such as Waze, which could potentially be on for hours showing the same “next duration” for a significant amount of time, even though the actual map shifts.
    11-04-2017 09:14 PM
  17. Just_Me_D's Avatar
    Note the “$1400 after insurance” part of my comment. If my screen suffers burn in...you can bet your tail I’m at Apple the next day expecting something to be done. No level of responsibility will excuse them from that if it happens within the next two years of ownership.
    Apple, being the great customer service company that it is will probably appease you, but they don’t have to. Granted, if you just bought the device and a week or so later you see burn-in then yes. A year or two later? No.

    And the longer we excuse the sellers and fault the buyers while manipulative sales tactics take place the worse off the consumers will be. That’s not good for anyone.
    I’m not doing that at all and there are no “manipulative sales tactics” involved here.

    Not saying Apple is manipulative. Just that I don’t agree with the “blame the buyer” mentality. There should be a reasonable expectation placed upon those selling a product.
    If I sell you a white item and then tell you that after some time, the item will turn black and you go ahead and buy it, I don’t expect you to come back to me complaining that the item has turned black, and you as the buyer should take responsibility for making the purchase while knowing the item will eventually change colors. That’s all I’m saying.
    11-04-2017 10:14 PM
  18. Quis89's Avatar
    Apple, being the great customer service company that it is will probably appease you, but they don’t have to. Granted, if you just bought the device and a week or so later you see burn-in then yes. A year or two later? No.

    I’m not doing that at all and there are no “manipulative sales tactics” involved here.

    If I sell you a white item and then tell you that after some time, the item will turn black and you go ahead and buy it, I don’t expect you to come back to me complaining that the item has turned black, and you as the buyer should take responsibility for making the purchase while knowing the item will eventually change colors. That’s all I’m saying.
    When one spends $200 on AppleCare+ on a $1200 device...there’s an obligation here to take care of an issue such as this within two years. Which is the point I was making in that initial post. Nobody should be buying from a company that believes or does otherwise. The phone should be protected from such things for at least two years. Purchasing the protection is the buyer being “responsible”.

    I guess I’ve just worked with those of lesser tech experience enough to know that it’s not as simple as saying “you should have done your research”. In a perfect world that sounds great. But you’d be surprised how ignorant the average customer can be. So I look at things a bit differently and just don’t really subscribe to the “oh well, they should have done their homework” stance. Just me though.
    11-04-2017 10:49 PM
  19. Just_Me_D's Avatar
    When one spends $200 on AppleCare+ on a $1200 device...there’s an obligation here to take care of an issue such as this within two years. Which is the point I was making in that initial post. Nobody should be buying from a company that believes or does otherwise. The phone should be protected from such things for at least two years. Purchasing the protection is the buyer being “responsible”.

    I guess I’ve just worked with those of lesser tech experience enough to know that it’s not as simple as saying “you should have done your research”. In a perfect world that sounds great. But you’d be surprised how ignorant the average customer can be. So I look at things a bit differently and just don’t really subscribe to the “oh well, they should have done their homework” stance. Just me though.
    But that’s just it! The average consumer’s ignorance is on themselves and to say otherwise is making excuses for them. They have in the palm of their hand the tool they need to get all the necessary information about a product before purchasing. If they choose not to view that information, is that the fault of the seller or the fault of the consumer?
    11-04-2017 11:04 PM
  20. Chronoman's Avatar
    A couple of things: Consumer Reports magazine, when discussing TVs, thinks that OLED is the best technology for displays, with fantastic blacks, and better off axis imaging than LCDs. The other thing I wanted to mention is that yes, an iPhone X is not cheap, but in the tech world, the life span of many products, such as cell phones, digicams, and music players is much shorter than it was even just 20 years ago. We expect to get the latest and greatest in just a couple of years, so if there is screen deterioration, does it really matter? We'll be getting a new device before it's a real problem.
    Just_Me_D likes this.
    11-04-2017 11:15 PM
  21. Alex Rodriguez Jr.'s Avatar
    A couple of things: Consumer Reports magazine, when discussing TVs, thinks that OLED is the best technology for displays, with fantastic blacks, and better off axis imaging than LCDs. The other thing I wanted to mention is that yes, an iPhone X is not cheap, but in the tech world, the life span of many products, such as cell phones, digicams, and music players is much shorter than it was even just 20 years ago. We expect to get the latest and greatest in just a couple of years, so if there is screen deterioration, does it really matter? We'll be getting a new device before it's a real problem.
    It became a real problem for a competitor within a few weeks of release.
    11-05-2017 12:38 AM
  22. flyinion's Avatar
    That's not a wear issue though that's a design issue.
    11-05-2017 12:42 AM
  23. Chronoman's Avatar
    Oh for sure, something like this can be blown up in the press and on social media, as it has been for the Pixel 2. I haven't seen how serious the problem is on the competition's screen, but I'm sure of two things: it's probably been blown up out of proportion to the actual seriousness of the problem; and Apple most likely have a better screen and software combination, so if there is a problem, it will be extremely minor.
    11-05-2017 08:01 AM
  24. Alex Rodriguez Jr.'s Avatar
    How can this potential problem impact things like navigation apps which stay on screen for long periods?
    11-05-2017 10:08 AM
  25. Ledsteplin's Avatar
    How can this potential problem impact things like navigation apps which stay on screen for long periods?
    That wouldn't likely affect anything. For one, the navigation screen would not be stationary long and not high contrast. I would think using the same high contrast wallpaper might. So it might be a good idea to change wallpapers frequently. Maybe, don't know.
    11-05-2017 10:12 AM
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