With a $4.99 in-app purchase. I think it's funny. We paid $2.99 for the app when it first came out while it still had ads, anyway. So their way of getting around the App Store policy of not being able to charge to upgrade an app update is to make an in-app purchase for live streams. Which we already have. So, if you keep the 3.0 version it will expire on August 1st. Kinda petty. But ESPN and the dev got around the policy.