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    Overnight Success for Millie Was Here: Megapops Launches Original Book App Series and Rockets to Top of iTunes Charts

    (PRWEB) August 09, 2011

    Megapops' new original children's book app series grabbed top spot in the iPad store. A portion of all proceeds goes to The Petfinder.com Foundation to help homeless pets across the country find a forever home.

    Last week, interactive children's entertainment company Megapops quietly launched the first two book apps in their brand new series, Millie Was Here. Two days later, Apple selected the series for the top spot in the New & Noteworthy category in the iPad Store. Currently, the free introductory app to the series, "Meet Millie," is the top free children's iPad book app. Megapops' paid app, "Millie & The Lost Key," is now the #7 Paid Book App for iPad.

    This original series follows Millie, an adorable but mischievous mutt who turns everyday life into an outrageous adventure. "Meet Millie" and "Millie &The Lost Key" were written and designed from the ground up to take full advantage of the iPad and its unique position as a new storytelling medium.
    "From the very beginning, we knew we weren't interested in simply 'porting' an old medium—like a book or movie—onto a new screen," said Randy Lowenstein, Founding Partner of Megapops. "We wanted to create a story that was born digital––one which used interactivity to advance the story and add toy-like fun, animation to breathe life into the characters, and sound to make the experience fully immersive." Millie, the cute dog that pops off the page, is modeled after the founders’ real life companion and best furry friend Millie.

    Donation Event Starts August 9th
    Inspired by their love for Millie—and for all pets—Megapops is donating $1 for every app sold to The Petfinder.com Foundation from August 9th through August 18th. After the event, Megapops will donate a portion of the app’s profits to the organzation to help them in their mission to ensure that every homeless pet finds a forever home.
    “We decided early on that we wanted philanthropy to be a core part of our brand,” explained Jen Taylor, founding partner of Megapops. “The Petfinder.com Foundation is an amazing organization, and finding homes for homeless pets is something that we are personally passionate about.”

    App Features:
    The "Millie Was Here" apps feature an abundance of interactive elements to engage children’s imagination and to challenge their cognitive, language, and motor skills:
    -Help Millie fly her plane and swim through piranha infested waters by tilting your iPad
    -Discover Millie's secret disguises by tapping through her wardrobe
    -Open flaps to explore Central Park's "dark and mysterious" jungles
    -Swipe virtual "scratch-offs" to reveal lost treasures

    Pricing and Availability:
    The "Meet Millie" App is available for free from the iPad App Store.
    The "Millie & The Lost Key" App is available for $3.99 from the iPad App Store.

    Megapops is an interactive production studio specializing in the development of high quality children's entertainment for touch-based devices. Founders Randy Lowenstein and Jennifer Taylor, a creative team with over 15 years of experience in digital media, created Megapops to explore the amazing new ways of storytelling that are quickly emerging from the convergence of new technologies in the mobile space.
    08-19-2011 07:48 PM