1. Annie_8plus's Avatar
    When I purchase my iPhones, I usually skip a generation... I started with the 4, then the 5s, then the 6s and now my 8 Plus. So I'm not quite feeling the pinch that those are who purchase the latest and greatest every year. I also trade my iPhone's in the help with the price.

    That said, I did wince at the higher prices this year. I do realize the costs involved in developing and manufacturing a new model, and I realize that Apple is a business and needs to make a profit. So I think between $800-$1100 give or take a bit is what I'd be comfortable with. As I said in another thread, I wonder if the higher prices this year, and the less than desired amount of sales, might to the consumer's benefit next year! Time will tell.
    libra89 likes this.
    02-04-2019 11:08 AM
  2. Ken Magel's Avatar
    Apple needs to have a low cost (say $400 - 500) model in their lineup to appeal to customers who cannot afford or refuse to pay the $900 and up that the flagship phones cost. If they are pivoting to be a services company, they no longer need or should have the margins they are used to on hardware. Instead, about 20% profit margin on hardware should be sufficient. They want to have numbers of devices out there much more than profit per phone.
    02-04-2019 12:48 PM
  3. Ken Magel's Avatar
    One factor Tim Cook and others at Apple cite as a reason for the price is the extensive service and courses they provide at Apple stores. I live 250 miles from the nearest Apple store. If they want to provide all the services at Apple stores, they should either charge the many people like me less (considerably less) since we cannot use an Apple store regularly, or provide much more through the Internet for distant customers. I suspect there are many actual and potential customers like me who live too far away to use an Apple store.
    02-04-2019 12:51 PM
  4. Just_Me_D's Avatar
    Apple needs to have a low cost (say $400 - 500) model in their lineup to appeal to customers who cannot afford or refuse to pay the $900 and up that the flagship phones cost. ...
    I’m not sure if I agree because when the iPhone 5C came along, it was viewed as cheap and didn’t fit the image associated with Apple and quality. Until people actually had the opportunity to see the iPhone XR in person, many viewed it as a cheap iPhone, but that has since waned.

    In my opinion, “low cost” and Apple do not go hand in hand and I think people in general will not be receptive to what they consider to be below Apple standards, whether real or imagined.
    Last edited by Just_Me_D; 02-04-2019 at 04:58 PM.
    02-04-2019 04:47 PM
  5. TgeekB's Avatar
    Apple needs to have a low cost (say $400 - 500) model in their lineup to appeal to customers who cannot afford or refuse to pay the $900 and up that the flagship phones cost. If they are pivoting to be a services company, they no longer need or should have the margins they are used to on hardware. Instead, about 20% profit margin on hardware should be sufficient. They want to have numbers of devices out there much more than profit per phone.
    But how are they going to become the first company worth a bazillion dollars without higher profit margins?
    02-04-2019 04:52 PM
  6. TgeekB's Avatar
    I’m not sure if I agree because when the iPhone 5C came along, it was viewed as cheap and didn’t fit the image associated with Apple and quality. Until people actually had the opportunity to see the iPhone XR in person, many viewed it as a cheap iPhone, but that has since waned.

    In my opinion, “low cost” and Apple do not go hand in hand and I think people in general will not be receptive to what they consider to be below Apple standards, whether real or imagined.
    How will that affect those that want to pay for a flagship?
    02-04-2019 05:00 PM
  7. Just_Me_D's Avatar
    How will that affect those that want to pay for a flagship?
    They’d simply do what they’ve been doing - saving up toward it or get it on a payment plan via their wireless carrier or via Apple.
    02-04-2019 05:08 PM
  8. TgeekB's Avatar
    They’d simply do what they’ve been doing - saving up toward it or get it on a payment plan via their wireless carrier or via Apple.
    Correct.
    But having a flagship and a cheaper model doesn’t tarnish the brand, does it?
    02-04-2019 05:09 PM
  9. Just_Me_D's Avatar
    Correct.
    But having a flagship and a cheaper model doesn’t tarnish the brand, does it?
    Tarnish? No, I don’t think so, but I do think that people, at least here in the States, wouldn’t be all that receptive because of Apple’s established image and higher pricing.
    02-04-2019 05:13 PM
  10. Quis89's Avatar
    $750-800 seems fair.
    Just_Me_D, TgeekB and libra89 like this.
    02-04-2019 05:27 PM
  11. TgeekB's Avatar
    Tarnish? No, I don’t think so, but I do think that people, at least here in the States, wouldn’t be all that receptive because of Apple’s established image and higher pricing.
    I guess that could be true. People’s perception often lead them more than common sense. Apple certainly has built their brand image and it has served them well.
    I’m more interested, as someone above pointed out, that if they are moving more towards a services buisiness, like Microsoft, if this will change things in their pricing scheme. The more products they get out in the hands of customers, the more services they can sell. All speculation at this point of course.
    02-04-2019 05:30 PM
  12. Wotchered's Avatar
    Make the biggest phone with the most ridiculous memory spec £999.99, price downward according to lesser spec.
    02-04-2019 06:20 PM
  13. Ledsteplin's Avatar
    Not only do I think the starting prices are too high, but also the bump ups for more storage capacity. I have no idea what it costs Apple to add more storage capacity, but guessing it's not much. $150 and $200 just seems too much. Many choose the 64GB model because they either can't afford more storage, or because they don't think it's worth paying that much more for. So they make do with 64GB.
    I think prices should look more like this:
    iPhone XS
    64GB - $849
    256GB - $949
    512GB - $1049

    iPhone XS Max
    64GB - $949
    256GB - $1049
    512GB - $1149
    02-05-2019 10:10 AM
  14. Ken Magel's Avatar
    I live 250 miles from the nearest Apple store. I think many people live too far away from any Apple store to be able to use them regularly. I wish Apple did not use the many services provided by the store to help justify their prices. Perhaps, they could reduce the price of a phone for those who live far from an Apple store by $25?
    02-05-2019 02:47 PM
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