dcunited08
Active member
The 256 GB iPhone 7 was $849.00 when it came out. The 256 GB iPhone 8 is $849.00. The iPhone 7 32GB was $649.00 when it came out. There is no 32 GB iPhone 8. The 64GB iPhone 8 is 699.00. I am not understanding.
Base model prices, storage size is irrelevant when looking at the starting price. iPhone 7 starting at $549, 8 starting at $699 and X starting at $999. The price framing puts the 8 in the middle which is often not the place to be.
I think every year we have one group of people who buy the flagship as soon as they can get it and a group who will update every few years to the last year's model as soon as the price drops. The second group is upgrading to the 7 but the first group can't because the flagship isn't out yet. I wonder how many of these people are upgrading from the super cycle of the 6/6+ and how many are coming off the 5/5S (or earlier). If the 6/6+ users are locking in 2 years with the 7/7+, that really hurts Apple's chances of raising their ASP.