a little about me. I happily use an iphone 6. I'm not wedded to apple either. I use an air with both osx and windows in parrellels (though i only use windows for a few programs).
I want to know what you all think Apple need to do to yet again make a device that changes the game?
Personally, I don't know if the game can be changed. I think by and large we've seen what phones can do. I don't think there is a ton more new for it to do. Like laptops.
I want to know what you all think Apple need to do to yet again make a device that raises the bar?
As for raising the bar. I'd say beat the S8 spec wise in every way. Faster processor, better camera, better stabilazation, better price, edge to edge screen, better fingerprint placement, headphone jack, better battery life.
But it won't. It won't have a headphone jack. I'll be surprised if he camera is enough of an improvement for people that otherwise would have bought an S8 to go with an iPhone.
on a related point. I think there are several software related things that they could do but seem to just not want to do that could dramatically improve the user experience and be big selling points. One, fix itunes so it's not a bloated, often illogical app. It lacks folder monitoring something in winamp in 2000. it tells you cryptic messages like "doing x will delete all your files." It's generally a bad piece of software now that's just a apple music delivery system but used to be a decent phone manager and music library manager. Maybe multiple user accounts and stuff.
There's many ios things that make little sense to me. The camera app lacks features. Why do i have to leave the app and go into settings to change it to 4k recording? Or change the FPS? I'd go look at the features of the best podcast apps like downcast, all the customizability and i'd steal all of it. The custom skips, the detailed icloud settings, the power users interface that's about usability not eyecandy. How about expand imessage across all platforms. Open up air play and siri? Yeah those things won't happen. The things it needs to do I simply don't think Apple is interested in doing.
And just generally, as someone happily using a iphone 6, i can say there is next to nothing being added to phones that makes me feel like i need buy a new phone. the camera on the S8 i'd love cause i take pictures with my phone but short of putting a camera it that has the features of say a sony a6000 what they have is good enough for casual shooting.