I have been thinking about this for a while so I thought I would throw it out here for discussion.
More than likely if you are on this forum on a regular basis, you are more into tech or at least the iPhone than the average person. We look at the hardware and OS in more detail and notice every little upgrade or change and either are excited about it or upset about it. What about the average user that upgrades every two years and just wants the latest iPhone? What about the average user that updates to the latest iOS only when prompted? How much do "normal" people really notice or appreciate the changes?
We all have significant others, family or friends that fall in the "normal" user category. What has been your observation? Do they notice/appreciate the changes?
I will start with my wife. I recently upgraded her from the iPhone 6 Plus to the 7 Plus. She was so excited to get a Rose Gold phone. That was the big deal for her. She has had it about 2 weeks now so I asked her last night what she thought. Her response was "it's very nice, works great". I asked if her 6 Plus wasn't working so great and she said "no, that worked great too, but the 7 Plus has a better screen." She is noticing the improvements that Apple has made with colors. Anything else? 3D Touch - She didn't see a need for it. Is the phone any faster? Maybe a little. Camera - She likes the 2x zoom. New Home Button - took her a few days to get used to but it's fine. Stereo speakers - hadn't noticed.
I had a very similar conversation with a client of mine a few days prior and my neighbor about a month ago. They like that their iPhone works, period. That's really it. They will upgrade in 2 years to the next one and not really think about it until then.
I guess as someone that has been into tech and phones for as long as I can remember, it is difficult to look at all of this from the "normal" user perspective. If you can think of things from their perspective I think you will understand and appreciate what Apple does, why they do it and when they do it.
I'd would be interested to hear others experiences with family and friends. Are they similar to mine or different?
More than likely if you are on this forum on a regular basis, you are more into tech or at least the iPhone than the average person. We look at the hardware and OS in more detail and notice every little upgrade or change and either are excited about it or upset about it. What about the average user that upgrades every two years and just wants the latest iPhone? What about the average user that updates to the latest iOS only when prompted? How much do "normal" people really notice or appreciate the changes?
We all have significant others, family or friends that fall in the "normal" user category. What has been your observation? Do they notice/appreciate the changes?
I will start with my wife. I recently upgraded her from the iPhone 6 Plus to the 7 Plus. She was so excited to get a Rose Gold phone. That was the big deal for her. She has had it about 2 weeks now so I asked her last night what she thought. Her response was "it's very nice, works great". I asked if her 6 Plus wasn't working so great and she said "no, that worked great too, but the 7 Plus has a better screen." She is noticing the improvements that Apple has made with colors. Anything else? 3D Touch - She didn't see a need for it. Is the phone any faster? Maybe a little. Camera - She likes the 2x zoom. New Home Button - took her a few days to get used to but it's fine. Stereo speakers - hadn't noticed.
I had a very similar conversation with a client of mine a few days prior and my neighbor about a month ago. They like that their iPhone works, period. That's really it. They will upgrade in 2 years to the next one and not really think about it until then.
I guess as someone that has been into tech and phones for as long as I can remember, it is difficult to look at all of this from the "normal" user perspective. If you can think of things from their perspective I think you will understand and appreciate what Apple does, why they do it and when they do it.
I'd would be interested to hear others experiences with family and friends. Are they similar to mine or different?