I just got up at 2:45 and the preorder button was live. I just did mine and was done by 2:50 am. Did they go live at midnight? I'm totally confused. The real question is when will i get my 64 gb rose gold 6s? on launch day or mid october?? LOL Guess we will have to wait and see. Normally I would line up at the ATT store (I can't purchase at apple with a 2 year contract anymore.) I have a nagging feeling this was a huge mistake but its done now.