I think they are prepping us for a new naming scheme just here me out in the past we have always had the number designation now you have just iPhone on the box. I think they are moving away and the future iPhones will be just that just like their MacBooks and other devices no numbers just names. The blank white box is apple to a tee one they were releasing a new product if the box partners printed the actual image color and so on the box this would have leaked and confirmed more crap so apple just left it plain and white with a big phone on it like a casket or something. this is just my thoughts but get ready for no more numbers the next iPhone will be just that iPhone and iPhone Plus