Why won't my iPhone 5s ring with the assigned tones I setup for specific contacts?

[iMore Question]

Why won't my iphone 5s ring with the assigned tones I setup for specific contacts

Even though when I look at the details for a specific contact it lists a alert or ringtone, when that person messages me or calls it is a different tone

 

[Just_Me_D]

Re: Why won't my iphone 5s ring with the assigned tones I setup for specific contacts

Try rebooting your phone to see if that helps.