I had an I phone 3 and 4 and really liked the pictures, but, wanted to zoom on video and thought the 5S would produce even better pictures. I took pictures with the 4S that I had blown up to poster size and they were great. However, every picture I have taken of people outside in the bright sunlight, at dusk, or in the evening have been HORRIBLE! I tried auto focus, flash, no flash, HDR, no HDR, zoom before or no zoom at all, but nothing made a difference. As soon as I zoom in on the picture, everybody looks like cartoon characters. They are so grainy that I can't even have a 3 X 5 made. And if they are not grainy, the people are completely washed out. So I had to go to the Apple Store last night. Like usual, I saw at least 40 people working, but the majority of them walked by the mounds of waiting customers and then hid in the back room. My appt time was for 7:50, but I was there until after 10 pm. In the end, I had 3 Apple rep's check my phone and tell me the exact same line of bull: "the phone is doing exactly what it is supposed to be doing". I was told that I can't expect any better quality because after all it is just a camera phone with a "digital zoom". And even though every picture I have taken of people outside in every type of light source sucks terribly they kept repeating that "Apple has the best camera phone". Then they all lied to my face and said that if my terrible pictures were their pictures, they would be perfectly happy with them. How can you be happy with a picture that can't be blown up to even a 3 x 5? I had at least 10 close up pictures of Elton John (I was in the 3rd row) and not ONE of them can be used. The same thing happened at the beach and amusement park. I also need to mention that I was also informed that the $90 Life Proof case and many other cases they sell to their consumers, are not appropriate for the 5S. Oh yes, multiple rep's told me that the cases block the field of view and severely hinders the camera phones capabilities. But yet they continue to market and sell them as 5S appropriate cases! I took my $90 case off when I was trouble shooting my "normal 5S" and it did NOT make a difference in pix quality. Two hours and 15 minutes later the manager sold me a $100 camera phone lens which is apparently required unless I want everyone to look like Johnny Bravo. So far, I have invested money in a very expensive cell phone that cannot be used to take outdoor family pictures, a $90 5S case that is WORTHLESS and non refundable, and a $100 camera phone lens that will more then likely not make a bit of difference. I am really feeling like a CHUMP! Because I have had my phone for 45 days, they cannot refund my money. My son's 5S does the exact same thing. Apparently digital lens is meant for nature scenes and not people pictures. WOW, that would have been helpful in making my decision BEFORE I gave them my 4G. Their phone is JUNK, their cases are JUNK but they just keep ripping people off because they know they have you over a barrel. I have spent hundreds of dollars in Apps and even more in I Tunes music. Up until recently, my ONLY complaint about Apple was their lack of concern for even average customer service. There is only 1 Apple Store within a 150 mile radius and there customer service is 10 times worse then my local DMV! The I phone 5S has totally missed the mark and has lost a loyal customer for life. They have falsely advertised this product capability and I think they should be held accountable. I tried to attach the pictures for your viewing, but, I couldn't get them to attach. Imagine that! Boy this is SO frustrating.