I think any phone company these days is in an unenviable position. Judging by comments not just on Mobile Nations forums, but across the industry, phone development has hit something of a ceiling for the time being. As a result, until there's a technological breakthrough, many new phones may not live up to what is expected of them.
Bendy screens, smart watches ever finer resolution screens, bigger screens, faster processors etc., aren't new in the sense that email on a mobile phone was, or an all touch screen was, or cameras were. Therefore, until such time someone has another 'Eureka' moment, my guess is that all phones will be better than the one they replace, but not leaps ahead.
Phones today are amazing, but we live in a world where we have been conditioned to expect never-ending improvements to technology and it simply isn't possible to sustain it. It's like the World Bank expecting every country's economy to grow endlessly at 5%/year. How is it possible to achieve this? Can you eat 5% more food each year, every year....?