1. mumfoau's Avatar
    It's a promotion on an item people want, carriers and other retail chains do it all the time to boost traffic and thus potential for sales
    That's how best buy got me with an upgrade to the 5 when the 4S was sufficient!
    10-11-2013 03:15 PM
  2. SeanHRCC's Avatar
    You can't base success or failure on an individual retail store's discounted rates...for a while, Spring was offering the iPhone 5 for $99 when everyone else was at normal pricing, and it was just because Sprint was desperate to sell their devices and get people to sign up for their service. This had no reflection on the actual success or failure of the iPhone 5, it had to do with the desperation of Sprint.

    Now Target, it's a bit different, as they are not specific to any carrier (as far as I know)...but their discounted rate on the 5c is probably from ordering so many of them, and not moving as many as they thought they would. This has really no bearing on the success of the iPhone, Target probably ordered a ton of them, and Target is not the first thought people have when it comes to buying an iPhone so I'm sure it has to do with back stock.

    Looking at the numbers, and the fact that the iPhone 5c was essentially just more colorful variant of the iPhone 5, it's not surprising it didn't move with the same frequency as the 5S...why would it? It's not really an "upgrade", it's just an option (in my opinion). Combine that with the fact that Target is probably one of the lesser frequented cell phone "stores" and you have a recipe for discounted products.
    10-11-2013 03:25 PM
  3. kch50428's Avatar
    Now Target, it's a bit different, as they are not specific to any carrier (as far as I know)...
    They're not... and FYI... Target's mobile retailing is a 'store within a store' run by RadioShack...
    10-11-2013 03:28 PM
  4. iEd's Avatar
    I was reading on Mashable that Walmart and Best Buy make more money on the 2 year contract than the phone itself so slashing prices could increase contract sales which means more money.
    10-11-2013 03:29 PM
  5. warcraftWidow's Avatar
    I was reading on Mashable that Walmart and Best Buy make more money on the 2 year contract than the phone itself so slashing prices could increase contract sales which means more money.
    And then you buy accessories from them which always have high markups.
    10-11-2013 03:48 PM
  6. mumfoau's Avatar
    And then you buy accessories from them which always have high markups.
    I learned that when I worked at Best Buy back in 03. Crazy employee discount on accessories.


    Sent from my iPhone using Tapatalk
    10-11-2013 07:58 PM
  7. Chris Parsons's Avatar
    "Slashed"... such a negative word for a pretty common sense pricing scheme and sales strategy.
    10-11-2013 08:02 PM
  8. sashlon's Avatar
    It has tanked pretty bad I think.

    If they'd actually made it 'cheap' it might have done better. Why would anyone want a 5C when the 5 is more premium. The innards are the same.

    Having had a play with one, I was totally unimpressed. I thought it felt cheap. Cheap and tacky like a Samsung device.

    The 5 and the 5S on the other hand, those feel premium. Not my cup of tea, but they do feel nice.
    10-11-2013 08:55 PM
  9. weblou's Avatar
    The 5c feels nothing like a samsung device. I had an S4 and my gf has the 5c. Personally I think the 5c feels better in the hands then my 5s.
    Not everyone cares about "premium". A lot of people want colour and funky/fun looking devices. The 5c offers that. I see a lot of ads for the 5c and I'm seeing more and more people with them. Mostly blue and white ones.
    They won't out sell the ip5s but they will be in top 3 I think. Especially after the holidays.


    It has tanked pretty bad I think.

    If they'd actually made it 'cheap' it might have done better. Why would anyone want a 5C when the 5 is more premium. The innards are the same.

    Having had a play with one, I was totally unimpressed. I thought it felt cheap. Cheap and tacky like a Samsung device.

    The 5 and the 5S on the other hand, those feel premium. Not my cup of tea, but they do feel nice.
    deedeebear likes this.
    10-11-2013 09:32 PM
  10. Jaguarr40's Avatar
    Besides an article I read today from one of my RSS reads about Apple suppose to be scaling back on 5C because of the lack of retail sales... When you see the articles about opening day and weekend sales and this one on the Blog today, I don't think the 5C is going anywhere once it finds it's niche buyer...

    iPhone 5s and iPhone 5c come to more than 37 countries by Nov. 1 | iMore
    10-11-2013 09:46 PM
  11. brett_f's Avatar
    They're not... and FYI... Target's mobile retailing is a 'store within a store' run by RadioShack...
    and FYI.... That hasn't been true since April.
    RadioShack Corporation - Investor Relations - News Release
    kch50428 likes this.
    10-11-2013 10:05 PM
  12. SeanHRCC's Avatar
    It has tanked pretty bad I think.

    If they'd actually made it 'cheap' it might have done better. Why would anyone want a 5C when the 5 is more premium. The innards are the same.

    Having had a play with one, I was totally unimpressed. I thought it felt cheap. Cheap and tacky like a Samsung device.

    The 5 and the 5S on the other hand, those feel premium. Not my cup of tea, but they do feel nice.
    Really? lol...the iPhone 5 is more premium, even though it's essentially the same phone (with the 5c having better cellular antenna function and a better camera). The feel of the phone is purely an opinion based thing, but honestly, you're like one of the only people that has ever commented on how the 5c feels "cheap", even the major anti-Apple review sites said the 5c has a very solid feel, not cheap at all...but again, opinions are opinions.

    "Not my cut of tea..."

    Thanks for letting us know troll. Looking at your post history, it seems clear why you're here.
    nyry likes this.
    10-12-2013 11:41 AM
  13. Armada's Avatar
    The price slash is the only reason I'm buying the 5C over the 5S. There isn't too much of a gap in performance to warrant another $150 in my budget. As far as Apple's concerned the retailer paid their price for that stock AND it might draw in more users into their ecosystem. People such as me.
    daisylin24 likes this.
    10-12-2013 03:16 PM
  14. sashlon's Avatar
    Really? lol...the iPhone 5 is more premium, even though it's essentially the same phone (with the 5c having better cellular antenna function and a better camera). The feel of the phone is purely an opinion based thing, but honestly, you're like one of the only people that has ever commented on how the 5c feels "cheap", even the major anti-Apple review sites said the 5c has a very solid feel, not cheap at all...but again, opinions are opinions.

    "Not my cut of tea..."

    Thanks for letting us know troll. Looking at your post history, it seems clear why you're here.
    Wow...

    I'm not sure how to respond to that. If you read my posts then you know I'm here because I just bought an iPad 4 (which I actually like quite a bit). I am not an Apple hater, however I'm not a fan either. I've never owned an Apple device before, nor have I ever visited an Apple forum before.

    I'm a bit platform agnostic. I've had BlackBerries and Androids. I currently use a Windows Phone. And I call it as I see it with my opinions. I'm new here, but in my experience forums are where people discuss and debate things. Having a difference of opinion shouldn't lead to name calling.

    But if you want to discourage new members, that's one way to go it guess.
    Etios, iwoodland and baseballbert like this.
    10-12-2013 04:06 PM
  15. Etios's Avatar
    Really? lol...the iPhone 5 is more premium, even though it's essentially the same phone (with the 5c having better cellular antenna function and a better camera). The feel of the phone is purely an opinion based thing, but honestly, you're like one of the only people that has ever commented on how the 5c feels "cheap", even the major anti-Apple review sites said the 5c has a very solid feel, not cheap at all...but again, opinions are opinions.

    "Not my cut of tea..."

    Thanks for letting us know troll. Looking at your post history, it seems clear why you're here.
    Why call anyone troll for expressing their opinion? Even i agree that iphone 5C has FLUNKED, Apple should have followed the normal routine and reduced the price of iphone 5 instead of trying to boost margins further by going for iphone 5C.
    offdahglass likes this.
    10-12-2013 05:19 PM
  16. cckgz4's Avatar
    Keep in mind OP, everything I see has to do with GIFT CARDS being thrown in with the purchase, not an actual price adjustment. Apple has not slashed the price at all, probably because they're selling just fine. Come troll when APPLE actually adjusts the price.



    what does windows phone sales, or anyone else's sales, have to do with the topic??





    Sent from my RM-915_nam_usa_228 using Tapatalk
    10-12-2013 05:22 PM
  17. warcraftWidow's Avatar
    Why call anyone troll for expressing their opinion? Even i agree that iphone 5C has FLUNKED, Apple should have followed the normal routine and reduced the price of iphone 5 instead of trying to boost margins further by going for iphone 5C.
    Apple is not reducing the price of the 5C. Retailers are. They are, more than likely, still paying Apple a contractually agreed upon price. So the retailers have determined that either 1) discounting the price brings people into the stores that then purchase enough additional merchandise to make up for the price discount, 2) they feel like they have to match Walmart's discount even if it provides no advantage and/or 3) the loss from the discount is less than the loss from holding on to non-selling inventory.

    My guess is that Walmart made choice #1 and BestBuy, Target, Radioshack are in bucket #2. #3 is possible but there is no evidence as of yet. Retailers make choices like #1 all the time.
    10-12-2013 05:35 PM
  18. BreakingKayfabe's Avatar
    Apple is not reducing the price of the 5C. Retailers are. They are, more than likely, still paying Apple a contractually agreed upon price. So the retailers have determined that either 1) discounting the price brings people into the stores that then purchase enough additional merchandise to make up for the price discount, 2) they feel like they have to match Walmart's discount even if it provides no advantage and/or 3) the loss from the discount is less than the loss from holding on to non-selling inventory.

    My guess is that Walmart made choice #1 and BestBuy, Target, Radioshack are in bucket #2. #3 is possible but there is no evidence as of yet. Retailers make choices like #1 all the time.
    Choice number one is it. I work in retail and I price things low enough to get people inside and consider buying other things they may not have normally had thought about purchasing to begin with. This says nothing about the iPhone 5C having "flunked." It's the Apple device that retailers can play with when it comes to pricing.
    Fausty82 likes this.
    10-12-2013 05:39 PM
  19. goku_vegeta's Avatar
    Not a total flunk, but we still have 16 iPhone 5C units sitting in the back (Yes that number is after two of them have been sold).
    10-12-2013 06:24 PM
  20. phreddyl's Avatar
    I wonder if the color choices are also making people hesitate. Just a thought.
    Derrick4Real likes this.
    10-12-2013 06:37 PM
  21. Chrisy's Avatar
    It's funny that the same discussions go on whenever BlackBerry devices were discounted in the past! Ha

    In any case, I'm waiting for the next price reduction! I hope Amazon does a sale on the 5c, because I'm set on it!
    10-12-2013 06:45 PM
  22. Popcorn-Billy's Avatar
    Not so much flunk as Apple tried to meet a need that had already been met. Folks who wanted an iPhone 5 already had one. Why then flood the market with cheap polycarbonate version? It's marketing to urban girly cool, just like the iOS 7 interface.

    IMO, they should have spent the money on development of a camera that would have competed with the one on the Nokia Lumia 1020.

    My $0.02 and worth every penny.
    sashlon likes this.
    10-12-2013 08:54 PM
  23. weblou's Avatar
    I think Apple did an amazing job with iOS 7. It's probably the most popular Mobile OS ever. They managed to give it a new look and feel without affecting the familiarity. They main reason I came back to apple from Android was iOS 7.

    Honestly if someone needs a better camera then this for quick pictures they should consider carrying a dslr.

    Not so much flunk as Apple tried to meet a need that had already been met. Folks who wanted an iPhone 5 already had one. Why then flood the market with cheap polycarbonate version? It's marketing to urban girly cool, just like the iOS 7 interface.

    IMO, they should have spent the money on development of a camera that would have competed with the one on the Nokia Lumia 1020.

    My $0.02 and worth every penny.
    10-12-2013 10:38 PM
  24. Armada's Avatar
    Folks who wanted an iPhone 5 already had one.
    Great bait mate, but I don't have an iPhone and I want one.

    It's marketing to urban girly cool
    Please come back when you can form an opinion that's better than "it's not what I like, therefore it follows that it's for girls and children!" Maybe I just want a green phone. (Or a yellow one.)
    Fausty82 and iwoodland like this.
    10-12-2013 10:45 PM
  25. SeanHRCC's Avatar
    Why call anyone troll for expressing their opinion? Even i agree that iphone 5C has FLUNKED, Apple should have followed the normal routine and reduced the price of iphone 5 instead of trying to boost margins further by going for iphone 5C.
    LOL!...even you huh? Wow, I must have been way off the map. Had I known you thought it flunked too, my opinion would have been totally different!

    #notsarcasmatall
    10-12-2013 10:46 PM
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