I don't own any NFC capable phone but I can read the advertisement. So far I think the feature that Samsung show off is the ability to exchange picture with two NFC bumping phone by bumping the phone (and hit a few key on the screen to authority the transfer). how is it better than email or show picture in FB? One of new NFC phone show that you can bump the phone on a boombox and start streaming music through bluetooth. Is it better than using airplay to stream music to Apple TV and the sound system that hook up on the Apple TV? I don't think I like the idea to spend money to buy an NFC capable sound system while I already has a perfectly workable sound system attached to Apple TV already...
So what else can I do with NFC today? If I am change smartphone every 2 years, I want to have the feature usable today right out the box to maximize my return on the money I spent on the phone. The hard truth about NFC in my book is that there is nothing much out there that need the NFC function and it will be part of the phone that no one use for a long time. If you live in Japan where they use NFC to make payment everyday, you have a very legitimate beef with Apple. But for everyone else, NFC is a not even a good toy (you have to be able to play with it to classify it as a toy and I am struggling to figure a way to show this feature off to my wife. ), it is just a marketing hype. It is like my 3D TV, there is no content broadcast with 3D. So the 3D mode is sitting there unused. Fortunately the 2D mode is spectacular, so I am o.k. I think we all notice that the 3D TV hype is gone from the market now.. So will NFC until someone figure out a NFC killer app.
Smartphone basic function are more or less completed at this point. And new feature is getting more and more esoteric and only very few people really use it. One good thing about Iphone 5 is that it put efforts into things that we use everyday, lighter weight, thinner, better construction, more elegant look, faster speed, more camera function, better picture, better video conference, better earphone, better microphone for conversation. Those are not marketing feature, but one that I can use everyday and appreciate them everyday.. Now thin, light weight and elegant design is in. Let the industry respond.. I want to see how long it will take before the rest of smartphone company can respond with a thinner and lighter weight and better usage smartphone instead of just adding feature that I will never use..