Looking at Apple's other lines of products, I do not expect color. And black or white comes down to the ultimate choice, it's so Apple. The duality, the relation to Yin Yang, is so Steve Jobs. And on a marketing level, it's cats and dogs... of course there's always someone who desires a guinea pig or an exotic bird, but in absolute, everybody loves one better than the other, or both... This thread's been running 7 pages now and the phone is not even out. Others among similar lines too. Black or white works for Apple, I believe.