I kindly disagree. We DO use them as pocket computers - or portable media devices, or camera, whatever you want, but the "phone" part comes second at best in most cases. We can't judge on how anybody uses such a capable device as a good smartphone, and that use may very well go along with heavy storage of music and pics/movies and games, because that's what they can be used for just as much as anything else. You put a media player on there, you have to expect there's going to be more and more media storage. You offer a Retina screen and HD content compatibility, you have to expect people are going to pack more and more heavy, HD content. When 5% of users complain about lacking storage, you may still pass it under silence, but when one user out of three demands it, you have to realize this is where you're heading, this is precisely the market you created. Still, with a 64GB device available out there and iCloud service as well, and with 16GB becoming the standard, I think that need has been fulfilled for now - but maybe not for long. I think most people out there are more willing to pay for a built-in storage increase than for the possibility of using a storage service. They don't want to have to manage content, what to sync and what to push to the Cloud. They just want to sync everything they have without compromise, without even thinking about it. And what consumers want is where you gotta go. Samsung nailed this down in the last couple of years... Apple may not offer as much, but they do offer enough, and play the market on another level entirely. Apple is evolving in a very logical and harmonious way, they don't like to pack features they think might not be as useful as others may be. Right now my guess is that logic says 64GB is quite sufficient storage for heavy use, just as much as that harmonious balance says that offering anything over 16GB for their entry level smartphone is exagerated.