I Work at a AT&T Authorized Retail store. The way it works is that the store buys the iphone for 574. We sell it for 199 on upgrade. 399 on early upgrade, always 200 more then normal upgrade / activation price. We make 26 dollars off the phone, then in 6 months, if the customer doesnt cancel thier service, we get paid 400 commision for the phone. The customer must Keep that iphone on the line it was assigned to for 30 days or we loose commission on that phone too. Authorized retail stores make more money off accessories then they do phones. If you tell the the sales rep that you want to buy a case with the iphone, they have no problem selling it to you as long as you get features and a expensive case. THE ATT NAVIGATOR IS NOT FREE DO NOT FALL FOR IT. in the system it says ' AT&T Navigator (no 30 days free) ' lol. But every other ATT phone is free for 30 days. And the Roadside Assistance is free for 30 days so thats okay to take advantage of, And when they say on 27 / 29 day it will send you a text message. IT DOESNT. you must call and tell them you dont want it anymore. the number is 611. Just say u want the iphone, your going to need 2 car chargers and a case. then at the end when you pay, say nevermind im going to come back for the chargers and the case. then your set! hahaha