I say Awesome. Tech companies need to unite to stop the evil that is google. Their big brother analogy they made in google I/o was just so utterly ironic. The book 1984 was about a ruling party of few controlling the many. This was a achieved how? By invading their privacy, analyzing their thoughts, and manipulating their actions. Which is what Google is best at. Apple wants utter control of it's platform. Google wants total infiltration and influence via spying in the lives of every person in the world. They are evil contrary to their slogan. Go Microsoft, Go Apple.