Another thing to think about is u also avoid that jump in ETF also, will stay at $175 instead of the new $325 which takes affect June 1st.
$325- is the cost of the subsidy to the subscriber if not the value to AT&T. The effective penalty goes up with the age of one's contract. If one opts our after one month, one avoids 23 months of contract for 325-. if one opts out after 23 months, one gets one month of contract forgiveness for 325-.
Note the timing of the increase. It is all about the new phone. I want the new phone but I plan to buy direct from Apple at their price, rather than pay AT&T $325 less the subsidy.
One cannot help but wonder whether the $325- ETF is not about retaining subscribers when their exclusivity protection ends. It seems fairly certain that there are a large number of iPhone users anxious to have the iPhone on almost any other carrier. Imagine if in September Verizon were to get the iPhone and offer tethering. I would gladly pay AT&T $325-/year for tethering. While they keep dangling the carrot of tethering, they keep it just out of reach.
More than AT&T's network, it is their business practices that offend me.