1. oalvarez's Avatar
    By Connie Guglielmo
    June 11 (Bloomberg) -- Apple Inc.'s Steve Jobs, who built
    two of the world's top consumer brands with the Macintosh and
    iPod, may let developers write programs for the iPhone to
    broaden the appeal of the company's first mobile phone.
    Chief Executive Officer Jobs will give the keynote address
    today at Apple's global developers' conference in San Francisco,
    an annual gathering that drew a record 4,200 attendees last
    year. The company is using the five-day event to tout Leopard,
    the latest version of the software that runs its Mac computers.
    The Mac operating system, called OS X, also powers the
    iPhone, the combination iPod music player and mobile phone that
    Apple will start selling June 29 in the U.S. Developers need
    Apple's permission to create iPhone programs, and Jobs may give
    it, said Guy Kawasaki, founder of garage.com, a technology-
    startup consultant.
    ``There're so many Mac developers who would become iPhone
    evangelists it would just be lunacy not to let these people
    evangelize the product and create applications for it,'' said
    the Palo Alto, California-based Kawasaki, a former Apple
    marketing executive who encouraged outside programs for the
    Macintosh when it was unveiled in 1984.
    Jobs says he expects to sell 10 million iPhones in 2008 to
    capture a 1 percent share of the mobile-phone market. He told a
    conference last month that he expects the iPhone to be
    Cupertino, California-based Apple's third main business
    alongside the Mac and iPod, which each generate about $10
    billion in yearly sales.
    The 52-year-old Jobs hinted last month that he may reverse
    his stance that allowing outsiders to create programs for the
    iPhone may compromise security. Apple spokeswoman Lynn Fox
    couldn't be reached for comment.

    Investor Optimism

    ``We'll find a way to let third parties write'' programs
    while keeping the iPhone secure, Jobs said at a Wall Street
    Journal technology conference in Carlsbad, California, on May
    30. ``If you can just be a little more patient with us, I think
    everyone can get what they want.''
    The iPhone helped propel Apple's market value above $100
    billion last month for the first time in the company's 31-year
    history. Apple's shares reached a record high of $127.61 last
    week, and advanced 75 cents to $125.24 at 9:49 a.m. New York
    time in Nasdaq Stock Market trading.
    Apple will sell two models of the phone, a 4-gigabyte
    version for $499 and an 8-gigabyte model for $599, with help
    from AT&T Inc., the largest U.S. mobile phone service. The
    iPhone has a touch-screen display instead of a physical keyboard
    and lets users surf the Web and access e-mail from services
    including Yahoo! Inc. and Google Inc.

    Going Beyond

    The iPhone will compete with so-called smart phones such as
    Research In Motion Ltd.'s BlackBerry, which sells for as little
    as $200 with a two-year AT&T service contract. The BlackBerry
    offers Web access and can also link to corporate e-mail systems,
    a feature the iPhone lacks, said Rob Enderle, president of the
    Enderle Group research firm in San Jose, California.
    ``If you open it up to third-party developers, then it can
    go beyond just being a music and video phone and become a true
    smart phone,'' Enderle said of the iPhone.
    The company in April reported that second-quarter profit
    soared 88 percent and sales beat analysts' estimates after
    demand for Macs and iPods surpassed expectations.
    Apple says it has more than 750,000 developers, who have
    written more than 12,000 Mac OS X programs. Sales of the
    computer have accelerated in the past two years, after Jobs
    delivered faster models with Intel Corp. chips and sleeker

    Leopard Delays

    Apple also has said it will give developers at the
    conference a working copy of Leopard, a rival to Microsoft
    Corp.'s Windows operating system software. Jobs two months ago
    said the company had decided to delay release of Leopard to
    October from June after shifting resources to deliver the iPhone
    this month as promised.
    ``People see the Macintosh as an extension of themselvesthat helps them become more creative and productive, and that's
    an unusual attitude to have toward a piece of hardware,'' said
    Kawasaki, who writes a blog called Truemors. ``If people can now
    feel this way about the iPhone, hallelujah.''

    --Editor: Alnwick (cma/jmw/scc)
    06-11-2007 10:25 AM
  2. Pearl_Diva's Avatar
    There's now a belief that Sony's next PSP may have cell phone capabilities as competition for the iPhone. I saw it on business news.

    That might heat up things even more if true!
    06-11-2007 12:12 PM
  3. vinman's Avatar
    This is good news, but not terribly surprising. I would have been far more surprised had Apple chosen to keep software developers out. Looking forward to seeing what happens in the next few months...
    06-11-2007 12:37 PM
  4. mobileman's Avatar
    Jobs just announced "no sdk", looks like web apps only......terrible!
    06-11-2007 02:32 PM
  5. Stig's Avatar
    There's now a belief that Sony's next PSP may have cell phone capabilities as competition for the iPhone. I saw it on business news.
    Sony were crazy not to put cellphone capability into the PSP from launch. I thought as soon as I saw it 'that would make a great mobile data device'.
    06-11-2007 03:05 PM