Cyberdog wasn't even actually released. People could download it to try it and then see how advanced it was but because it was still in development and had debugging code in it, it was perceived as being slow in comparison to M$ IE. This is the sad part: as advanced as it was, Steve Jobs axed it in favor of bundling IE with Macs in that infamous Microsoft deal to increase public perception of Apple Computer, Inc. by gaining Microsoft as a "supporter" back in '97.
So, Cyberdog was not a flop. It was merely sacrificed; I suppose anyone unaware of the actual story would see it as a flop (however; the mere mention and memory of this by-gone application by the author brings me to question the authors intent).
How could anything that was a wholly owned subsidy of IBM, then later shut down, be counted as an Apple flop? Seriously!
EWorld wasn't created from AOL, AOL was created from EWorld. I would not call this a failure unless you consider that Apple had to ax it in order to focus and survive.
Apple never sold the Pippin. They licensed it to Bandai. They are the ones that screwed it up with poor marketing and only making it available to one European country, whose name I forget at the moment.
20th Anniversary Macintosh was incredibly beautiful and extremely innovative for its time... and... OK, it was a failure because of the high $7,500 price tag... UNLESS YOU CONSIDER THAT THEY ONLY SOLD THEM TO THOSE THAT WROTE TO THE COMPANY FOR A PURCHASE APPROVAL! IT WAS NEVER MEANT TO SELL IN HIGH NUMBERS. Idiots!
Of course it was discontinued in 1998, that was Apple's 21st Anniversary, the product was the 20th Anniversary Macintosh which was celebrated in 1997. GET IT?!?
Motorola ROKR? Again, wasn't Apple's product.
The Macintosh TV WAS a failure, I'll give them that.
Macintosh Portable? Judge for yourself because I don't know that much about it (yes, I know, shocking ain't it).
Newton. This was obviously NOT a failure. Quite possibly one of Apple's best products ever. It met its unfortunate demise at the hands of Steve Jobs. This was perhaps a mistake of Steve Jobs but the product itself certainly was not a failure. This was a device clearly ahead of its time and was just gaining wide acceptance when it was cut.
That puck shaped mouse - THAT was a failure! Why did they put that as a mere honorable mention. That is the worst thing Apple ever did.
In my opinion, the 17" Titanium Powerbook and the 5300 Powerbook should have been on that list. How could they sell a notebook made of Titanium that would flex when twisted. How could they deliver those 5300 Powerbooks that never once even turned on. I see this event as the catalyst of Apple's downturn in 1995 all the way through 1996 and even into '97. The repair program for this one notebook lasted 7 years. THAT should be regarded as a failure.
So I only see 4 failures. Not bad for a risk-taking company such as Apple who has been in the business for over 30 years.