I jumped in with an iPhone 12 Max. It's my first iPhone as I always had an android phone mostly Samsung Notes.
there were a few reasons why I moved over, everyone in my family plus the updates or should I say lack thereof.
Ok, so I'm impressed with the iPhone. very impressed at how smooth it is. and how everything just tends to flow properly.
the camera is fantastic the video capabilities are very impressive. I thought at first that I would miss all the customization that I had on my notes
but I don't I'm still able to have it the way I like using the widgets there is no bloatware or preinstalled crap that I will never use.
I've had an update with no issues .so in the end of it I would say yes I like it very much and will more than likely go with the iPhone 13 pro max when they come out.
as a side note, I'm also going for the 27-inch iMac when the new ones come out later this year. By windows.