It’s just business. I’d like to think that the percentage of people who actually damage their devices compared to those who do not is small. Let’s say, for the sake of the thread, that 1000 people purchased an iPhone X. 10% damaged the display. 5% of those who damaged the display didn’t have Apple Care Plus. The 90% who purchased Apple Care Plus and didn’t damage their devices made Apple almost $90,000. That is far more the what the other 10% would pay out to get their devices repaired.
Oh I get it. Thats always been my argument for not buying AppleCare. I've NEVER broken a device, screen or experienced water damage, and that's going back to the iPhone 2g days. So why am I going to just give Apple more money? Well, it used to be that paying out of pocket for a screen repair was cheaper than purchasing AppleCare if you only had to do it ONCE. Given my track record, I figured if it happened it probably wouldn't happen more than once. Sure it's a gamble, but the math made sense until here recently. The other part is I work from home and have for a few years now. So there are days that my devices don't even leave the house. I feel that significantly reduces the chances of something happening. But still, this year it just didn't make any sense not to do it. Things are way too expensive to handle out of pocket, and work will have me traveling a bit next year.
Another factor was the theft and loss coverage on the iPhone. I have some buddies in law enforcement and they say the number of mobile devices stolen, particularly iPhones, had increased significantly the past couple years. Some of the reports they get really make you realize how fast you could be out your $1200 iPhone while you are sitting at dinner at a restaurant with your phone sitting at the table, or how fast someone can snatch it out of your hand while walking in a store. People are jerks lol.