The only magnetic part of the cover besides the hinges is the last folding piece. the two middle pieces and the one attached to the hinge is not. It seems that the magentas are on the "inside" so it hold more secure when the cover is closed. When the cover is completely open and folded behind (like a magazine cover not a stand) it does have a little magnetic attraction but not a lot. For example, if the cover is behind and the iPad it lifted up horizontal with the ground it will not hold, if you have the cover folded behind and the iPad is held vertically it holds, and if your slowly rotate the iPad from vertically to horizontal it "tries" to hold bu releases at about a 30 degree angle.