I like a lot of the new design changes and enhancements, but the issue with the icons does bother me. As someone who has had some design experience, the rub is the inconsistancy between them - there isn't something that unifies them and says - 'hey! I'm a native iOs7 app!'. In iOS6, you at least had the button 'shine and hightlight' to make things partially cohesive. Now that is totally gone, and you have icons with gradient backgrounds, and icons without. You have icons with dark to light gradients, and icons with light to dark gradients. You have icons that are totally 'flat', and icons that have 3d shiny bubbles on them (Game Center). You have icons that are dark and almost 'Goth', and icons that are bright and technicolor. There is literally nothing that unifies them, and that is what bothers people. And some of them are just plain ugly. I haven't heard a single person say they liked the Safari icon. Everyone hates it. Or the new Settings icon. Or Newsstand. Why this matters is that the expectation of something coming from Apple was that we would see AMAZING design esthetics! That's what they're known for. Tim Cook bragged and bragged that Johhny Ive has the best taste in the WORLD! But I think that level of 'amazing' is missing in places - and tragically - on the screen you'll probably see the most often. I have already seen 4 or 5 alternative iOS7 icon sets posted on the web, and sadly, ALL of them look better than what Apple has done. You would think icons would be fairly straight forward to get right. There may be limits to Johhny Ives taste after all...