I hesitated posting this because it is purely subjective, but since I am not trying to have anyone "convince" me or "make up my mind" for me, I will run with it. With the 5S coming soon, I am contemplating the white iphone 5S as I have only ever owned the black versions. I have been running IOS 7 on my 5 since beta 1 and I do like the look, however, almost all marketing is showing the white iphone 5 running IOS 7. I am curious if those who have been running IOS 7 on their white iphone feel that the heavy use of white colors/backgrounds looks better vs on the black phone? Vice versa? Again it is a matter of opinion, but I enjoy reading how others feel about things. (I admit that I do have a small degree of concern about the white iphone, combined with the neon colors and heavy whites, looking feminine).