As we all know Apple is valuable, sells devices yoy and everything else. But why not do a lower cost iPhone? I seen before members here admantly say they do not need to, but what is a legitimate argument not to?
Not only will you capture more markets, you can spread the brand, get more device sales, and while lower cost does not mean more profit, it can lead to more profit if people decide to spend more next time on the higher end models. While the smartphone market is huge, there are still billions of people without a smartphone, and to get an iPhone in their hands the cost will have to come down.
And that isn't a bad thing, it shows that Apple is looking towards the future with lower cost devices so;
Why not a low cost iPhone?
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Not only will you capture more markets, you can spread the brand, get more device sales, and while lower cost does not mean more profit, it can lead to more profit if people decide to spend more next time on the higher end models. While the smartphone market is huge, there are still billions of people without a smartphone, and to get an iPhone in their hands the cost will have to come down.
And that isn't a bad thing, it shows that Apple is looking towards the future with lower cost devices so;
Why not a low cost iPhone?
Sent from my XT907 using Tapatalk