Originally Posted by
SeanHRCC So you think every company should make sure to point out that their product doesn't work or look like what people see on TV 100% of the time? lol...hopefully you're pursuing a career outside of marketing.
I just think (as do many others in the media...just google it if you care to bother, but I'm guessing you don't care that much about this) those particular commercials were disingenuous. And yes, that's what marketing is all about, point out the good stuff, avoid reality if possible. I understand marketing just fine. Those commercials with celebrities using SIRI probably sold a few people on SIRI (and the iPhone) for sure. But it was marketed, in those particular commercials, as being able to operate a certain way, which it does not. The feature Samsung markets in their current commercials (touch to share) actually works they way they advertise it to work. Do a lot of people have a use for it? Maybe not. And yes, Samsung is pushing some potential customers away by telling them you are stupid if you want an iPhone and not a Samsung phone. But how is that any different than marketing a 4" device as having common sense design? So every single other person who is using a phone bigger or smaller than 4" is lacking common sense? Including everyone with previous gen iPhones? Common sense tells me there are a lot of people who have bigger or smaller hands, and 4" is not perfect for them. Steve Jobs thought the smaller screen was perfect. I guess he and all the designers lacked common sense too?
I'm just saying Apple's creative direction in Marketing in the past year or so has been pretty bad IMO. Samsung's current commercials are just funny to some of us, nothing more or less, and maybe off-putting for others. As much as some find the Samsung commercials stupid, or bad marketing, I find Apple's recent commercials to be pretty lame. I liked the MAC vs. PC ones, and some of the iPad commercials over the years have been fantastic, and I've always liked the iPod commercials. Just saw the new one last night, and it's not bad.
Between the gs2 and gs3 Samsung has sold like a bazillion phones. I think high demand is not something they lack. It's marketing and it is supposed to make points about their product which it does successfully. Just like the "I'm a Mac" commercials did. Apple's marketing lately has been pretty bad. The genius commercials were awful, the siri commercials were false advertising and the new iPhone 5 commercials are just plain boring. Good thing they don't need good marketing to sell their products.Or is Samsung poking fun at the one part of the iPhone that they cannot copy - the long lines and high demand? Just thinking out loud.
10-10-2012 09:36 PM
