Re: who created this site
Presuming that this is a serious question. Read this.
About iMore | iMore
"About iMore. Founded in 2007 as phonedifferent.com, our home on the 'net later merged with theiPhoneblog.com, changed names to TiPb.com following the launch of the iPad, and eventually settled on iMore. As of December 2015, iMore has over 11 million monthly readers and is among the biggest and best communities for everything Apple."