Some Apple customers' resistance to going to an actual Apple Store is a telling problem for the most profitable retailer in the United States.
My weekend job is working at a local independent Apple reseller. For the past week or two we've had a steady trickle of customers who have come in looking for the Apple Watch. We have to tell them we don't have it ? the only places where you can find the watch right now are Apple retail stores and a few select high-end boutiques.
What's interesting to me is their reason for wanting to come to us: They don't want to go to an Apple Store. They've been there, either for a Genius Bar appointment or to buy something. And they're not anxious to go back.
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