Taco Bell takes a page from Apple and evokes '1984' in new viral ad

[iMore.com]

George Orwell's 1984 inspired Apple's most famous TV ad. Now Taco Bell is channeling it too. For breakfast.

Taco Bell's Routine Republic is a new three-minute short film the fast food purveyor has posted to YouTube. The ad depicts a solemn, grey totalitarian state where people line up and shuffle forward to be handed nondescript breakfast sandwiches, assaulted by Soviet-style imagery, video and audio lauding the benefits of having the same breakfast every day.

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