Under Armour buying Endomondo and MyFitnessPal

[iMore.com]

Sports apparel company Under Armour has announced plans to acquire two fitness-themed apps, Endomondo and MyFitnessPal. The two deals, which is scheduled to close before the end of the first quarter of 2015, will cost Under Armour a total of $560 million, with $475 million to acquire MyFitnessPal, and another $85 million for Endomondo.

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[Saukrateaz]

Endomondo use to be a great app but has fallen off a bit in the last couple of years. With all the competition its tough to stay on top. This will definitely boost Endomondos rep and reach now that they are backed by a huge name in the athletic industry.