NSFW: Hey developers, paying for coverage is a scam

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NSFW is a weekly op-ed column in which I talk about whatever's on my mind. Sometimes it'll have something to do with the technology we cover here on iMore; sometimes it'll be whatever pops into my head. Your questions, comments and observations are welcome.
It'll be no surprise to you to read that I'm pitched on new products all the time. Every day I get dozens of email solicitations from developers, marketing and PR people to cover new products for iMore. And many of them have variations on this:
"How much will it cost for our product to be written about on iMore?"
The answer is: Nothing. We don't take a dime to cover any product on iMore. In fact, even the suggestion that we would is horribly insulting to our sense of ethics. Unfortunately, not all web sites are so inclined.

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