1. iMore.com's Avatar

    Former Apple CEO John Sculley said that Apple co-founder Steve Jobs was successful in creating desire in Apple products because Jobs sold experiences, not products. Highlighting the Apple 1984 Super Bowl commercial, Sculley said in his interview with Entrepreneur Magazine that the ad didn't talk about specs or features, but an overall experience.

    Full story from the iMore Blog...
    10-08-2014 05:12 PM

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