Microsoft has three new Surface Pro 3 ads out today that, as promised, switch from trying to attack the iPad to trying to attack the MacBook Air. Given how heart-breakingly, bank-breakingly unsuccessful Surface has been to date, it's hard not to sympathize. It's also hard not to think repeating past strategic failures will only result in more failures. Instead of shifting from iPad to MacBook, maybe Microsoft should shift from attacking Apple to attacking the PC market?
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