iBeacons in grocery stores leading to more engaged customers

[iMore.com]

It turns out that getting iBeacon-triggered notifications really does help to increase user engagement. That's the judgement of inMarket, a firm that's been installing iBeacons in grocery stores across the nation. The iBeacons, set to trigger notifications on nearby devices with specific apps installed (including inMarket partners like Epicurious), have led to a 19-fold increase in "interactions with advertised products."

Full story from the iMore Blog...