The genesis of the Apple + Beats tie-up: Beats Music

[iMore.com]

With Apple's rumored multi-billion-dollar purchase of Beats still leading to scratching of heads, we might have an idea of what Tim Cook and company are after in the purchase: Beats Music. Of course, there's nothing official about any of it yet. Apple's own streaming iTunes Radio services hasn't taken off as well as Apple or the music industry would have liked, apparently they saw something they liked in Beats Music, something worth a $3.2 billion acquisition.

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