Apple TV v Chromecast v Roku v Fire TV: Which would you choose?

[iMore.com]

Apple TV v Chromecast v Roku v Fire TV. Which would you choose?
We're lucky to be blessed with so many good options when it comes to streaming online media. The space recently got a little more crowded with Amazon introducing its first effort, the Fire TV. And, while we're naturally fans of the Apple TV in these parts, the fact we're spoiled for choice is nothing but good. More choice also means that we're more likely to find one that meets our own specific needs. So which would you choose? And why?

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