Apple TV vs. Fire TV: Can Amazon's new contender knock the champ out of the ring?

[iMore.com]

The set top box market is heating up. In the U.S. it's been a two-horse race between the Apple TV and Roku's boxes, but things began to change after Google introduced its Chromecast device last year. Apple TV remains the champion, but now there's a new contender: Amazon's new Fire TV. Does this spell the end of Apple's dominance in the set top box arena?

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