Until DRM dies, iTunes is no worse a video lock-in than Amazon, Google, or anyone else

[iMore.com]

Horizontal lock-ins are harder to see than vertical ones. When you buy a movie or TV show or book from iTunes, you know it'll only work on Apple devices. If you own anything else, all that content might as well be dead to you. When you buy a movie or TV show or book from Amazon or Google, however, it can feel like a safer investment, like you can play it anywhere and on anything. But it only seems that way. The truth is, you can only ever play your content on the devices the content and service provider ? any provider ? allows you to play them on, and only for as long as they allow it. We're just as locked to Google's will and servers, and Amazon's, and anyone else's. And we will be until such time as DRM (Digital Rights Management) is dead.

Full story from the iMore Blog...

 

[Fausty82]

While it might not be the solution for everyone / the masses, DRM is more an annoyance than a problem. First gen AppleTV to the rescue...

 

[Beyond Fire]

I'm assuming drm only applies to movies shows and books then? I have no problem transferring music to none apple devices.


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[rayz336]

I'm assuming drm only applies to movies shows and books then? I have no problem transferring music to none apple devices.


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Yeah, it mainly applies to movies, tv shows and books.

 

[Speedygi]

I'm not thinking this is any sort of news but it is something I constantly lament when I try to transfer Apple stuff over to other platforms. It is the nature of the business though.

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