According to new data from Strategy Analytics, Samsung is leading Apple in smartphone shipments in the third quarter of 2021.
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Benchmarks are not good on Tensor even compared to the snapdragon, however, Google would make a not unfair argument that Tensor runs the Pixel software/apps as good as snapdragon based on optimization. I’ve seen their latest marketing saying battery usage is optimized this way too.
As far as Google making a custom chip, eh it is semi-ish custom. It is definitely not an Apple silicon, ground up custom chip design. Anandtech has a great explanation on this, Tensor. It is a Samsung designed chip that Google did some core arrangement tinkering to optimize what they want it to do. But Google doing a new design isn’t stunning. New semiconductor chip design takes huge money and lots f time. Pixel sells about 10 million phones. Monetary Justification for this small % of the market and therefore Google’s return on investment make it unwarranted (when Google thinks a Pixel generation and succeeding will be major sales breakout, I can see them one day trying to go the A series route). But you got it right, the A series is the best portable consumer tech device SOC on the planet, full stop (very very arguably the M series is too). One day it could be dethroned but that day isn’t remotely close to occurring due that time, money and ROI factor.