A full 50% of all smartphone activations in the second quarter of 2021 were iPhones, with Android seeing a fall from its usual ~60% figure to the same 50%.
There’s brand loyalty for both Apple and Android and has been for years. Brand loyalty is NOT limited to Apple.
Take “me” for example. The iPhone continues to do what I need it to do and therefore there’s no need for me to switch to a different brand. That’s NOT being loyal to Apple. That’s being satisfied with the iPhone. Period!…..