Earlier shopping at least 2 years back and farther had me feeling it had to be Bose. The Sony WH-H900N next to Bose 35s in a store blew me away with really good noise cancelling and nicer sounding music options at a lower price. At this point I'm trying to sort out of the Bose are worth a $120 - $170 jump just for noise cancellation.
My Bose purchases have always been fine - Acoustimass stereo system, their high end Companion computer system, and bluetooth speakers. OTOH, I've had a lot of fine Sony stuff over decades. Low and high end buds and cans from them seem really good. A friend has a Sony bluetooth speaker that's really great even though it might not be the brand name many rush to.